Montana Branded Beef Association (MBBA)

About Us

The Montana Branded Beef Association’s membership is comprised of forward-looking leaders and innovators. Our members share a common tie, in their desire to build a stronger relationship with members of the beef consuming public and partners in the beef industry.

This is evidenced as a person looks at the industry leadership and participation that our members display, as well as the awards and acknowledgments our members have received for their efforts.

Environmental Stewardship:
Since 1991, MBBA members have received at least seven state, regional or national awards for their environmental stewardship practices. This  remarkable record of care for the land and its resources is the rule rather than the exception with our membership.

MSGA Environmental Stewardship Award Recipients

Industry Leadership:
While MBBA is not a politically driven organization, MBBA’s members are active leaders in the beef industry. More than 17 of MBBA’s members have held volunteer, elected or appointed positions in the Montana Stockgrowers Association, R-CALF, National Cattlemen’s Beef Association, Montana and National Beef Councils, Montana State Senate and Montana House of Representatives.

Forward-Looking Beef Production and Quality Assurance Standards:
Under the principle of consistently providing safe, wholesome and high quality beef to consumers and customers, MBBA’s members have imposed stringent beef production and quality assurance standards on themselves. Every member must adopt and utilize national Beef Quality Assurance Program standards, evidenced by their BQA certification numbers.

MBBA’s members fall into the category of “early-adopters” with regard to individual animal identification and the mandates of the National Animal Identification System (NAIS). Every animal marketed through MBBA’s program has been source and process verified. Members apply for their NAIS premise ID numbers, and individually identify each of the calves marketed through the MBBA program. This system fosters complete traceability between finished consumer ready beef products, the cattle enrolled in the program, and the ranches and feedyards involved in producing those animals. While the livestock regulatory sector requires this information as an aid in fulfilling their animal disease detection and control mandates, MBBA’s members use the information generated by each of the production segments to make better genetic and management decisions, which will result in a higher quality and more consistent product for our customers.